I believe the answer lies in a bunch of smaller components that came together to make for an amazing overall experience.
1. The venue selected offered a fantastic layout for the sponsors. It was very easy to see who was there -- for sponsors to network with each other and for the Accounting Partner attendees to visit the App Partners to learn more.
2. The food and beverage services provided were all offered in the main networking area, which kept the level of energy high in this area. Plus, the food was amazing!
3. The wrap party was truly mind blowing!The Steampunk theme execution exceeded any corporate event I've attended in 15 years of conference-going. The Live Wall of Drinks was ingenious, and set the tone from the moment you stepped into the party venue.
4. Loft was also fortunate enough to have the opportunity to host a panel discussion with Xero. We decided to invite one of our end-user clients, Ted Scharr, Broker/Owner of RE/MAX Gallery, along to participate, which ended up resonating with the Xero Accounting Partners. Ted was able to provide a real customer's point-of-view of the challenges his Brokerage faced with keeping his data sorted and the solutions Loft + Xero offered.
We don't know how Xero could possibly outdo #XeroconAtlanta but we do know we would hate to miss a Xerocon event in the future!