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Built for Brokers. Focused on the Future.
Loft47 exists to solve one of the most overlooked challenges in Real Estate: the financial engine behind every transaction. What started as a deep dive into broken back-office workflows has grown into a modern, AI-assisted commission management platform powering Brokerages across North America.
Our team blends decades of experience in accounting, Real Estate operations, enterprise sales, workflow automation, and large-scale software development. Together, we’re reshaping how Brokerages handle commissions, compliance, payouts, and financial transparency — with technology that feels intuitive, intelligent, and built for the way Brokerages actually work.We believe Brokerages should spend less time on admin and more time on growth. Loft47 makes that possible
Trusted by Hundreds of Brands
OUR STORY: Loft47 was built on a simple belief:
Brokerages deserve modern tools, clean workflows, and financial clarity.
Starting with a small team of specialists, Loft47 grew into a platform that automates payouts, reduces compliance risk, connects seamlessly with industry-leading tools, and supports thousands of Agents across North America. From our software to our services to our fintech innovations, every part of Loft47 is designed to give Broker Owners more time, better data, and healthier margins.We remain proudly independent — focused, agile, and committed to reshaping the future of Real Estate back-office operations.
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Sasha Hryciuk
Founder & CEO
Sasha’s path to Real Estate technology wasn’t linear — but it was always driven by curiosity, systems thinking, and a love of solving hard operational problems. With a background in accounting, workflow reengineering, and enterprise process optimization, Sasha uncovered the massive inefficiencies inside Real Estate brokerage back offices while consulting for one of Canada’s largest franchises — the spark that led to Loft47.
Her contribution to Loft47:
Sasha brings the strategic vision behind the entire Loft47 ecosystem — from reinventing commission workflows to launching Liquid, Loft47’s companion fintech product. She pairs deep financial expertise with product intuition, ensuring the platform solves real operational pains for Brokerages while staying relentlessly user-focused. Her leadership shapes Loft47’s long-term roadmap, partnerships, and expansion across North America.
Shane Davies
Chief Technology Officer
With decades of experience in full-stack development, database architecture, networking, and enterprise-scale application design, Shane leads the technological backbone of Loft47. His career spans leadership roles in software development, system architecture, and the building of complex, database-powered web applications across multiple industries.
His contribution to Loft47:
Shane architected the Loft47 platform from the ground up, ensuring it’s secure, scalable, and capable of handling the complex financial workflows Brokerages rely on. His expertise in relational database systems, modern software frameworks, and systems engineering enables Loft47 to process high-volume transactions with accuracy, reliability, and speed. Shane continues to guide Loft47’s technical innovation — including its AI-powered and automation-driven future.
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Tracy Simmons
CRO & Partner
With over 22 years in enterprise Real Estate technology, Tracy is one of the industry’s most trusted experts in brokerage operations, complex software solutions, and client success. Her background includes senior leadership roles, national sales, and years helping Brokerages navigate everything from fraud to hyper-growth. Clients consistently praise her expertise, transparency, and dedication to long-term brokerage health.
Her contribution to Loft47:
Tracy is the driving force behind Loft47’s revenue strategy, customer experience, and brokerage growth outcomes. She brings unmatched insight into the financial and compliance pressures Brokerages face and translates those into solutions that reduce workload, eliminate mistakes, and drive profitability. Tracy’s work ensures Loft47 isn’t just software — it’s a partnership Brokerages can count on.
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